Contemporary Marketing Research
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  • Anglický jazyk

Contemporary Marketing Research

Autor: A. B. Rao

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is... Viac o knihe

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22.68 €

bežná cena: 25.20 €

O knihe

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities.
Its special features are
1. Lucid explanations of the theoretical principles
2. Solved numerical examples in certain chapters
3. Appropriate exercises at the end of each chapter

  • Vydavateľstvo: Vishwakarma Publications
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 254 x 178 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9789383572885

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