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Anglický jazyk
Continuing to Broaden the Marketing Concept
Autor: Dawn Iacobucci
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative... Viac o knihe
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O knihe
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2020
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781787548251
