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Anglický jazyk
Copywriting for Marketing Communications
Autor: Ashley Hastings
Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what... Viac o knihe
Na objednávku
20.16 €
bežná cena: 22.40 €
O knihe
Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language.
Copywriting for Marketing Communications covers every stage of the copywriting process. It explains how to get your head round the purpose of a particular piece of marketing material and how to get into the head of the intended recipient. It shows you how to plan to achieve your objective, strike the right tone and summon up the creative magic that transforms dull, lifeless text into an irresistible proposition that sparkles with clarity and demands attention.
- Vydavateľstvo: CGW
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781908293459
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