Corporate Innovation (RLE Marketing)
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  • Anglický jazyk

Corporate Innovation (RLE Marketing)

Autor: Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although... Viac o knihe

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66.15 €

bežná cena: 73.50 €

O knihe

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781138966826

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