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Anglický jazyk
Country-of-Origin Effect in International Business
Autor: Anna Grudecka
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
Viac o kniheNa objednávku
187.38 €
bežná cena: 208.20 €
O knihe
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032537870
