• Anglický jazyk

Creative Advertising Concept and Copy

Autor: Georgia-Zozeta Miliopoulou

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

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192.24 €

bežná cena: 213.60 €

O knihe

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032357959

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