-
Anglický jazyk
CRM Technology as a Tool for Business Growth and Economic Advancement
Autor: Irobiko Chimezie Kingsley
Drawing on his experience as an evolving consultant and business strategist, the researcher explains how adoption of CRM technology in e-commerce firms can create sustainable competitive advantage. This book presents a historical background of commerce in... Viac o knihe
Na objednávku
50.85 €
bežná cena: 56.50 €
O knihe
Drawing on his experience as an evolving consultant and business strategist, the researcher explains how adoption of CRM technology in e-commerce firms can create sustainable competitive advantage. This book presents a historical background of commerce in Nigeria, including the achievements, setbacks and opportunities in global e-commerce sector. The aim of CRM Technology as a Tool for Business Growth and Economic Advancement is to provide a blueprint for bringing innovation to the core of modern-day business management, and organizational culture. The book covers topics like e-business, internet technology, research and development (R&D), artificial intelligence (AI), security systems, cybercrime, CRM systems, competitive advantage etc. It also provides an overview of idea management at Jumia Nigeria through the years, with explanations on how the e-commerce company maximized opportunities from FDI and ICT to achieve incremental profits and dominate the Nigerian business environment. This book contains a guide on improving internal and external customer service.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202563932
