- Anglický jazyk
Cultural Strategy
Autor: Douglas Holt
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels,... Viac o knihe
Na objednávku
36.63 €
bežná cena: 40.70 €
O knihe
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
- Vydavateľstvo: Oxford University Press
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 239 x 154 mm
- Jazyk: Anglický jazyk
- ISBN: 9780199655854