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Anglický jazyk
Customer-Centric Marketing Strategies
Autor: Hans-Ruediger Kaufmann
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance... Viac o knihe
Na objednávku
191.70 €
bežná cena: 213.00 €
O knihe
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.
- Vydavateľstvo: Business Science Reference
- Rok vydania: 2012
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781466625242
