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Anglický jazyk
Customer-Dominant Logic
Autor: Manfred Bruhn
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently... Viac o knihe
Na objednávku
98.99 €
bežná cena: 109.99 €
O knihe
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider. Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
- Vydavateľstvo: Springer Fachmedien Wiesbaden
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 246 x 173 mm
- Jazyk: Anglický jazyk
- ISBN: 9783658453510
