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Anglický jazyk
Customer Fraud and Business Responses
Autor: Kelly Tian
From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer fraud seems... Viac o knihe
Na objednávku
100.89 €
bežná cena: 112.10 €
O knihe
From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer fraud seems to be achieving the status of socially acceptable behavior. Not only do individuals practice it themselves, they share their tactics and strategies with friends, then justify it by saying they are attempting to reestablish justice in the marketplace. The result is a richly detailed study of a growing and economically dangerous trend--and the steps that marketers can take to combat it.
- Vydavateľstvo: Praeger
- Rok vydania: 2001
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781567203875
