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Anglický jazyk
Data Base Marketing through logical modeling
Autor: Yara Therezinha de Almeida Lozano
The Data Base Marketing (DBM), within an organization, determines how the strategic information from the marketing area is viewed at various levels of the company. Created in a centralized and secure manner, a DBM allows a single and consistent view of information... Viac o knihe
Na objednávku
56.43 €
bežná cena: 62.70 €
O knihe
The Data Base Marketing (DBM), within an organization, determines how the strategic information from the marketing area is viewed at various levels of the company. Created in a centralized and secure manner, a DBM allows a single and consistent view of information and performance indicators. In the same amplitude and, no less important, we have the analysis of human behavior and perception as a point of balance and survival of the consumer market. Because it is one of the pillars that drive and ensure economic stability, it has been gaining notoriety, respect, and new concepts in dealing with the issue of satisfaction. Aiming to speed up and facilitate the development of a DBM within a company, this book proposes to create a dimensional logic model that descriptively represents the model needed to answer key questions asked by organizations for a successful action plan.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786205356999
