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Anglický jazyk
Data Mining for Design and Marketing
Autor: Yukio Ohsawa
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers... Viac o knihe
Na objednávku
259.38 €
bežná cena: 288.20 €
O knihe
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.
- Vydavateľstvo: Chapman and Hall/CRC
- Rok vydania: 2009
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781420070194
