Debates in Marketing Orientation
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  • Anglický jazyk

Debates in Marketing Orientation

Autor: Bilgehan Bozkurt

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students,... Viac o knihe

Na objednávku

81.54 €

bežná cena: 90.60 €

O knihe

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

  • Vydavateľstvo: Emerald Publishing Limited
  • Rok vydania: 2019
  • Formát: Paperback
  • Rozmer: 198 x 129 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781787698369

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