• Anglický jazyk

Decoding Luxe

Autor: Mahul Brahma

Decoding Luxe explores various facets of luxury brands, taking
a strategic, behavioural, historical, experiential, demographical,
psychological, dynamic, mechanical, and philosophical look at
what constitutes... Viac o knihe

Na objednávku

14.67 €

bežná cena: 16.30 €

O knihe

Decoding Luxe explores various facets of luxury brands, taking
a strategic, behavioural, historical, experiential, demographical,
psychological, dynamic, mechanical, and philosophical look at
what constitutes luxe or dazzle.
This book is a bible for all stakeholders of luxury brands -
owner, custodian, retailer, connoisseur as well as student -
helping them understand and formulate, with a historical
perspective, an effective strategy for conceiving, positioning,
placing, promoting and pricing these luxury products.
It is all about finding the magic potion for a brand's success with
luxe in India, who always look for value-for-money or valuefor-
label.

  • Vydavateľstvo: Srishti Publishers
  • Rok vydania: 1905
  • Formát: Paperback
  • Rozmer: 198 x 129 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9789382665984

Generuje redakčný systém BUXUS CMS spoločnosti ui42.