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Anglický jazyk
Digital Era PR
Autor: Eric Adler
Title: Managing Shitstorms: Navigating PR Challenges in the Digital AgeBack-of-the-Book Summary:Discover the essential strategies to manage crises and protect your brand in the digital era. From building a solid foundation for your brand to navigating through... Viac o knihe
Na objednávku
107.01 €
bežná cena: 121.60 €
O knihe
Title: Managing Shitstorms: Navigating PR Challenges in the Digital AgeBack-of-the-Book Summary:Discover the essential strategies to manage crises and protect your brand in the digital era. From building a solid foundation for your brand to navigating through a shitstorm with grace, this comprehensive guide provides expert insights and actionable steps to handle PR disasters effectively. Learn from real-life case studies and master the art of crisis communication, with practical advice on social media management and online reputation. With a focus on measurement and continuous improvement, this book equips you with the tools and resources needed to manage your shitstorm like a boss.
- Vydavateľstvo: Technical Press Cintech
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781779661951
