• Anglický jazyk

Digital Marketing

Autor: Vinod Shrivastava

Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention.... Viac o knihe

Na objednávku

56.43 €

bežná cena: 62.70 €

O knihe

Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786206172796

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