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Anglický jazyk
Dimensions of Integrated Marketing Communication
Autor: Joshua Selvakumar
This book is written in a lucid style and supported by extensive research. This book provides deep conceptual and theoretical perspective on planning and executing integrated marketing communication. The various promotional tools and their impact on brand... Viac o knihe
Na objednávku
50.85 €
bežná cena: 56.50 €
O knihe
This book is written in a lucid style and supported by extensive research. This book provides deep conceptual and theoretical perspective on planning and executing integrated marketing communication. The various promotional tools and their impact on brand equity have been analyzed using modern methods and softwares in contemporary research. Researchers,academicians and practitioners can also look into the messages of communication process in IMC, both the creative part and its impact.Structural equation modeling has been adopted to prove and generalize the theory.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659395031
