Na objednávku
130.14 €
bežná cena: 144.60 €
O knihe
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 246 x 189 mm
- Jazyk: Anglický jazyk
- ISBN: 9781529708172