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Anglický jazyk
Doing Business in South Asia
Autor: G. V. Muralidhara
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia. The collection includes 15 short case studies from across the region, allowing easy comprehension... Viac o knihe
Na objednávku
58.50 €
bežná cena: 65.00 €
O knihe
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia. The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations. Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032198460
