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Anglický jazyk
Drivers for store choice: Impact on store patronage & its antecedents
Autor: Deependra Sharma
The book explores the various factors which influence the visitor's decision about store selection(organized versus unorganized).Further,it discusses the impact of these factors on customer's satisfaction,loyalty and store patronage.The findings are quite... Viac o knihe
Na objednávku
64.71 €
bežná cena: 71.90 €
O knihe
The book explores the various factors which influence the visitor's decision about store selection(organized versus unorganized).Further,it discusses the impact of these factors on customer's satisfaction,loyalty and store patronage.The findings are quite interesting and provides new insights about the phenomena.They will of significant implications not only for the practitioners but also for the academicians.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330055575
