Effects Of Sponsorship on consumer attitude, perception and decision making
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  • Anglický jazyk

Effects Of Sponsorship on consumer attitude, perception and decision making

Autor: Azka Amin

This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The... Viac o knihe

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O knihe

This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people through questionaires and results were compiled in SPSS Data analysis

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659896446

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