• Anglický jazyk

Electronic Customer Relationship Management(e-CRM) in Online Banking

Autor: Tanveer Ahmed

In online banking face to face interaction between bank and customer is not seen. This create huge service gap for banks how to serve and maintain customer relations in online environment. The aim of this book is to investigate how banks use E-CRM tool to... Viac o knihe

Na objednávku

33.30 €

bežná cena: 37.00 €

O knihe

In online banking face to face interaction between bank and customer is not seen. This create huge service gap for banks how to serve and maintain customer relations in online environment. The aim of this book is to investigate how banks use E-CRM tool to maintain their customer relations by using the Internet and what benefits are driven by using this tool and how successfully this tool is implemented in a bank.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786202080682

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