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Anglický jazyk
Electronic Marketing and the Consumer
Autor: Robert A. Peterson
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the
Internet; facsimile machines; telephone-based technologies;... Viac o knihe
Na objednávku
82.81 €
bežná cena: 94.10 €
O knihe
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 1997
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761910701
