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Anglický jazyk
Electronic retail business in India:
Autor: Upendra Rao
The recent past has witnessed a tremendous transformation in Indian shopping trends and trade in toto. E-commerce has revolutionized the retail-world in a jiffy and the generations of entrepreneurs are awestruck with the way it is gathering momentum giving... Viac o knihe
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O knihe
The recent past has witnessed a tremendous transformation in Indian shopping trends and trade in toto. E-commerce has revolutionized the retail-world in a jiffy and the generations of entrepreneurs are awestruck with the way it is gathering momentum giving them a plethora of innovations and ideas to adopt and assimilate them in creating e-commerce ventures with various business and commercial models. The central focus of this research is to identify the current applications of E-Commerce in Indian retailing sector, hurdles, shortcomings and design & implement remedial steps to achieve the effective operational success & growth and continuous improvements thereof. To meet the objective of the study the researcher developed a conceptual framework with various factors which influence the electronic retailing business India such as Organizational, Technological, E-Commerce Strategies, Consumer behavior factors. By considering the research findings and observations the researcher has provided several recommendations and suggestions to the consumers, retailers and government to enhance the e-tailing business in India.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200471468
