Emerging Markets
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  • Anglický jazyk

Emerging Markets

Autor: Harvard Business Review

Globalization is here to stay, and companies that avoid investing in emerging markets won`t remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.
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O knihe

Globalization is here to stay, and companies that avoid investing in emerging markets won`t remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.
Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you`ll discover:
• How to assess four types of risks of doing business in or with a particular developing country
• Strategies for capturing fast-growing consumer markets in emerging economies
• Ways to adopt a truly local marketing mind-set
• How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place
  • Vydavateľstvo: McGraw Hill Education,
  • Rok vydania: 2008
  • Jazyk: Anglický jazyk
  • ISBN: 9781422126493

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