Anglický jazyk

Entering the Global Arena

Vydavateľstvo: Springer Nature Singapore
Rok vydania: 2019
Formát: Hardback
Rozmer: 216 x 153 mm
Jazyk: Anglický jazyk
ISBN: 9789811379512

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.

Sports mega-events,... Viac o knihe

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O knihe

Sports mega-events, it is argued, can be understood as a key component in states' 'soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept's founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type' to aid researchers in understanding the strategies employed by states in advancing their interests.