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Anglický jazyk
Essentials of Corporate Communication
Autor: Cees B. M. van Riel
Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field. This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity,... Viac o knihe
Na objednávku
45.50 €
bežná cena: 50.55 €
O knihe
Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field. This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.
- Vydavateľstvo: Routledge
- Rok vydania: 2007
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415328265
