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Anglický jazyk
Essentials of Marketing
Autor: David Brown
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder... Viac o knihe
Na objednávku
101.25 €
bežná cena: 112.50 €
O knihe
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
- Vydavateľstvo: Routledge
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 244 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9780367773427
