Ethical Approaches to Marketing
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  • Anglický jazyk

Ethical Approaches to Marketing

Autor: Carolyn Strong

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical... Viac o knihe

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17.96 €

bežná cena: 19.95 €

O knihe

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing and aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers.

  • Vydavateľstvo: De Gruyter
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 240 x 170 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783111257716

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