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Anglický jazyk
Ethical Approaches to Marketing
Autor: Carolyn Strong
This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical... Viac o knihe
Na objednávku
17.56 €
bežná cena: 19.95 €
O knihe
This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing and aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers.
- Vydavateľstvo: De Gruyter Oldenbourg
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 240 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9783111257716
