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Anglický jazyk
Export Promotion Strategies and Export Values
Autor: Soliman Khalil
Exports and export promotion strategies are necessary for most countries around the globe. However, to reach the Exports and export promotion strategies it is very crucial to understand the Export pattern for a country before thinking overseas in order to... Viac o knihe
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33.30 €
bežná cena: 37.00 €
O knihe
Exports and export promotion strategies are necessary for most countries around the globe. However, to reach the Exports and export promotion strategies it is very crucial to understand the Export pattern for a country before thinking overseas in order to put strategies and apply them with a high level of efficiency and effectiveness. Foreign trade theories and global marketing theories help to understand and explain Export pattern, which a country can follow to utilize its resources in an optimal way. Accordingly, export promotion plan and activities target foreign markets. Export promotion theories help to improve market share in the global markets and achieve goals. In this book, a review was conducted on theories of foreign trade, global marketing and, empirical studies to explain Export patterns among countries, which lead to the specialization upon different commodities and services by using export promotion strategies and activities to direct exports to the right destinations in order to maximize their values. In addition, to evaluate the effectiveness of the state budget allocation for export promotion strategies.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202074605
