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Anglický jazyk
Ferguson, S: Researching the Public Opinion Environment
Autor: Sherry Devereaux Ferguson
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion... Viac o knihe
Na objednávku
156.69 €
bežná cena: 174.10 €
O knihe
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
- Vydavateľstvo: Sage Publications
- Rok vydania: 2000
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761915317
