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Anglický jazyk
From TV to OTT: Impacts on the TV Industry in Hong Kong
Autor: Ko David
OTT is a new media to replace traditional TV industry. What happens to Hong Kong Market? Does Netflix's development will have an impact to the daily life of Hong Kong Citizen? We need to understand the business model in an academic framework and that will... Viac o knihe
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O knihe
OTT is a new media to replace traditional TV industry. What happens to Hong Kong Market? Does Netflix's development will have an impact to the daily life of Hong Kong Citizen? We need to understand the business model in an academic framework and that will enhance our media students or consumers to start a new chapter in TV industry. We are living in a global village and our distance becomes closer and closer, new technology will create a significant impact that we cannot escape but we must face it in a reality. That is no longer be a myth. The co-authors of the book are: Yuman Chau, Gypsy Chan, Yoyo Lau, Jane Mok, Vanessa Chan.
- Vydavateľstvo: SPS
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202302753
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