Gartner CRM model and building relationships with customers

Anglický jazyk

Gartner CRM model and building relationships with customers

Vydavateľstvo: GRIN Verlag
Rok vydania: 2018
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783668711433

Na objednávku

16.65 €

bežná cena: 18.50 €

O knihe

Academic Paper from the year 2018 in the subject Hotel Industry / Catering, grade: 6, Anglia Ruskin University, language: English, abstract: The aim of this briefing document is to assess the importance of all eight Gartner building blocks for the existence of successful CRM. This is particularly important as one of the CRM definitions states that the customer relationship management strategy (CRM) represents, in fact, the process of regulation of all the aspects of the company's synergy with its prospective customers, sales and service. In brief, that is the reason why any kind of fragmentation of its functions should be avoided and the latter is presented in the case of Firmdale Hotels. Additionally, the Gartner CRM model and the activities where customers are personally and repeatedly involved are given priority. Also, its purpose is to describe how the productive usage of CRM software establishes information, providing the value proposition for a given client; the transition of assets also helps to fulfil customer needs in a better way. Firmdale Hotels like many other organizations need to be able to include all the "eight building blocks" in their everyday activities.