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Anglický jazyk
Gender Role Stereotypes in Malaysian Television Advertisements
Autor: Roszainora Setia
This book is based on a study to determine and identify audience's perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television's advertisements were tabulated.... Viac o knihe
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O knihe
This book is based on a study to determine and identify audience's perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television's advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783838338989
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