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Anglický jazyk
Gilligan, C: Marketing and Retail Pharmacy
Autor: Colin Gilligan
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their... Viac o knihe
Na objednávku
51.57 €
bežná cena: 57.30 €
O knihe
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
- Vydavateľstvo: Routledge
- Rok vydania: 1996
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781857752021
