Global Marketing and Advertising

Global Marketing and Advertising

Anglický jazyk

Global Marketing and Advertising

Autor: Marieke De Mooij

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing... Viac o knihe

Na objednávku, dodanie 2-4 týždne

119.61 €

bežná cena: 132.90 €

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O knihe

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Vydavateľstvo: SAGE Publishing Ltd
Rok vydania: 2021
Formát: Paperback
Rozmer: 235 x 191 mm
Jazyk: Anglický jazyk
ISBN: 9781529732504

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