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Anglický jazyk
Global Perspectives in Marketing
Autor: Erdener Kaynak
?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source... Viac o knihe
Na objednávku
98.46 €
bežná cena: 109.40 €
O knihe
?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice
- Vydavateľstvo: Praeger
- Rok vydania: 1985
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9780275902100
