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Anglický jazyk
Going Global, Starting Small: The Rise of the Mini-Multinational
Autor: Jonny
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They... Viac o knihe
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23.75 €
bežná cena: 26.39 €
O knihe
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly
- Vydavateľstvo: tredition
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 234 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9783384232434
Slovenský jazyk 
