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Anglický jazyk
Grefen, P: Mastering e-Business
Autor: Paul Grefen
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework... Viac o knihe
Na objednávku
242.88 €
bežná cena: 276.00 €
O knihe
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it Organization - analyzes how organizations and their processes are structured to achieve strategic goals Architecture - explains the high level design of advanced information systems to describe how e-Business functions Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
- Vydavateľstvo: Routledge
- Rok vydania: 2010
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415557856
