How to Market a Children's Book

A practical guide to all aspects of children's book marketing from bestselling children's author Karen Inglis


Whether you've just published your first children's book and aren't sure where to start with marketing, or are struggling to increase sales of your existing titles, 'How to Market a Children's Book' is here to help.


Packed full of practical guidance, and drawing on over 10 years' experience of children's book marketing by international bestselling children's author Karen Inglis, it offers a trusted resource for you to return to again and again for support with both offline and online marketing and advertising strategies.


This book assumes you already fully understand the various self-publishing options and distribution processes for print, eBooks and audiobooks, or that you are a traditionally published children's author looking for new ideas to help promote your book(s). If you also need guidance on the self-publishing process, look instead for Karen's combined flagship publication How to Self-publish and Market a Children's Book (Second Edition).


After reading 'How to Market a Children's Book' you will understand:How to establish your brand locally and why this is important
How to get reviews both at and after your children's book launch
How to set up successful school visits and other face-to-face events
How to plan and run virtual school visits or other online events
Best practice and expectations for getting into bookshops
Why and how eBooks should be part of your print book marketing strategy
Which tools and collaborative platforms can help with your children's book marketing
How to use email marketing, including staying within data protection rules for minors
Key strategies for Amazon advertising, and why this is the best place to start
Other social media and advertising options, including Facebook, Instagram and Pinterest
Children's audiobook marketing - your key options
Translation and foreign rights as part of an advanced marketing strategy




Karen Inglis is a successful self-published author of picture books, illustrated chapter books and middle grade novels. Her time travel adventure The Secret Lake has sold over 250,000 English language print copies worldwide, close to 20,000 paid eBook copies and over 8,000 audiobooks. She has also sold rights to seven countries and overseen its translation into German, where 'Der verborgene See' is an Amazon.de bestseller in key categories at the time of writing.


Karen's picture book 'The Christmas Tree Wish' was shortlisted for the UK Selfies Award for best self-published children's book in 2020. Her latest picture book 'The Tell-Me Tree' has received praise from parents and teachers alike, and is being used in UK classrooms to help children talk about feelings. Her picture books and chapter books have sold in their thousands through a combination of school visits, bookshop sales and online sales.


Karen has presented on children's self-publishing at conferences around the UK and is Children's Advisor at The Alliance of Independent Authors.