How to stop Abercrombie & Fitch from falling in Europe?
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  • Anglický jazyk

How to stop Abercrombie & Fitch from falling in Europe?

Autor: Lionel Klein

We remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie & Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes "Bad Buzz" and the missed turn in digital. We propose... Viac o knihe

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O knihe

We remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie & Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes "Bad Buzz" and the missed turn in digital. We propose several recommendations and a new marketing mix to help the brand regain its growth and appeal to the public.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786205886786

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