• Anglický jazyk

Ideologies that Influence

Autor: Lee Hooper

Research Paper (undergraduate) from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming... Viac o knihe

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O knihe

Research Paper (undergraduate) from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming catalyst, with food often taking on a symbolic nature outside of its original context. In the article The Soviet Sausage Renaissance (Klumbyte, 2010), the author points towards how the term 'Soviet', a word with negative connotations in post-communist Lithuania, has been transformed into a successful marketed brand of sausage. By reinventing the original association of the term Soviet, which denoted "colonization, oppression...and cultural backwardness...of the nation", the company changed it to a representation of nature and striving for the highest quality (Kumbyte, 2010, p. 23-27).

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2013
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783656503873

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