Incorporating Interpersonal Communication in Health Campaigns in Kenya

Despite its acknowledged value in healthcare, there is little research on the efficacy of interpersonal communication (IPC) in health campaigns in Kenya. This study examines the role of IPC in the implementation of the voluntary medical male circumcision program in Siaya, Kenya. It explores, among other things, the IPC strategies used in the program; the level of IPC training and competence among the implementers; and barriers to IPC in the program. The findings show that specific IPC strategies are being used in the campaign. However, their use is haphazard, with no clear demarcation on their application. Besides, there is no existing communication manual guiding the program's implementers. Only a few of those engaged in the campaign have training in communication. Communication training is neither a engagement prerequisite for those doing the campaign, nor is there a clear communication training program for staff. There are several barriers to IPC, including, time constraint, and attitude. The study recommends, inter alia, involving communication experts in the program's implementing team, and according due attention to culture as a critical factor in health communication.