• Anglický jazyk

Information Sources in Advertising History.

Autor: Richard W. Pollay

?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated... Viac o knihe

Na objednávku

86.76 €

bežná cena: 96.40 €

O knihe

?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History

  • Vydavateľstvo: Greenwood
  • Rok vydania: 1979
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780313214226

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