Innovation, Market Archetypes and Outcome
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  • Anglický jazyk

Innovation, Market Archetypes and Outcome

Autor: Soumodip Sarkar

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the... Viac o knihe

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98.99 €

bežná cena: 109.99 €

O knihe

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.

  • Vydavateľstvo: Physica-Verlag HD
  • Rok vydania: 2010
  • Formát: Paperback
  • Rozmer: 235 x 155 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783790825343

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