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Anglický jazyk
International Market Research
Autor: I. Parvin Banu Sirajudeen
International Market Research helps Firms to learn where the opportunities are, what customers want, why they want it, and how they satisfy their needs and wants. Research allows management to identify and develop international strategies. Firms must identify,... Viac o knihe
Na objednávku
40.68 €
bežná cena: 45.20 €
O knihe
International Market Research helps Firms to learn where the opportunities are, what customers want, why they want it, and how they satisfy their needs and wants. Research allows management to identify and develop international strategies. Firms must identify, evaluate, and compare potential foreign business opportunities and the subsequent target market selection. Research is necessary for the development of a business plan.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786206156833
