- Anglický jazyk
International Marketing in Fast Changing Environment
Autor: Jyh-Shen Chiou
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Viac o kniheNa objednávku
205.20 €
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O knihe
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
- Vydavateľstvo: Emerald Group Publishing Limited
- Rok vydania: 2013
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781781908969