• Anglický jazyk

International Marketing in Fast Changing Environment

Autor: Jyh-Shen Chiou

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

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O knihe

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

  • Vydavateľstvo: Emerald Group Publishing Limited
  • Rok vydania: 2013
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781781908969

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