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Anglický jazyk
International Satellite Broadcasting in South Asia
Autor: Srinivas R. Melkote
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically... Viac o knihe
Na objednávku
91.98 €
bežná cena: 102.20 €
O knihe
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
- Vydavateľstvo: University Press of America
- Rok vydania: 1998
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761812029
