Join or Die: Digital Advertising in the Age of Automation

Anglický jazyk

Join or Die: Digital Advertising in the Age of Automation

Vydavateľstvo: Mill City Press
Rok vydania: 2020
Formát: Paperback
Jazyk: Anglický jazyk
ISBN: 9781632217684

Publisher Marketing:

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by... Viac o knihe

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O knihe

Publisher Marketing:

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.